Annabelle Blair
Hi, I'm Annabelle
Communications & Marketing Professional
I'm a strategic marketing and communications professional with experience accelerating, cultivating, and amplifying corporate brand, content strategy and sustainability and inclusion initiatives. I'm skilled at journalistic storytelling with a natural curiosity for digital media and innovation.
Through authentic communication, I share human stories and data-driven insights that keep people connected to the businesses, brands and leaders they care about. I'm working on my MBA (part-time) with a focus in consumer insights and marketing analytics.
Project Examples
I help organizations evolve their brand, inspire their people and build meaningful communities.
Journalism
I pitched, wrote and edited hundreds of articles for a network of 18,000+ Central California business professionals. Topics included news, real estate, technology, current events and economics. My goal was to help readers make informed business and investment decisions. Publication included online, print and social media channels.​
Website Copy & Content
As a marketing and communications volunteer, I helped launch a grassroots grant fund, Santa Barbara Better Together (SBBT), to support community resiliency in Santa Barbara County. We raised over $1M for small businesses during the COVID-19 pandemic.
I wrote copy for the website Home, About Us and Grant Program pages, I also designed page layouts.
Video Content
At Deckers Brands, I was the creative lead for several video projects, including storyboarding/outlining, writing scripts, interviewing and directing talent, identifying b-roll, editing and overseeing visuals/graphics. Videos were published on corporate social media, website and press release channels.
In this portfolio, I showcase a variety of my work during college. I designed infographics and digital personas as an intern or lead campaigns for clients. I managed a small team of writers as a co-editor for my school paper.
Contact
Please get in touch with me. I'd love to chat!