Annabelle Blair
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My name is Annabelle Blair
I’m a marketing and communications professional focused on helping organizations tell stories that matter. I specialize in turning complex climate and emissions data into clear, compelling content — from media campaigns and reports to social, events, and digital platforms.
Communications & Brand
Explore my creative portfolio showcasing projects in climate communications and B2B work. Highlighting achievements in media and PR with an MBA focus on business.
Data Storytelling
Translate methane and COâ‚‚ emissions data into press-ready narratives, securing coverage in top-tier news outlets like NYT, Bloomberg, CNN, Financial Times, WSJ, as well as trade publications.
Brand Building
Develop and maintain corporate brand guidelines and logo including digital assets, print and swag materials, fonts, and colors to improve brand awareness and consistency.
Media/PR
Manage PR agency partnership, guiding editorial strategy and outreach that secured 580+ media placements in one quarter, reaching 2.1B monthly unique viewers.
Project Examples
I help organizations evolve their brand, inspire their people and build meaningful communities.
Journalism
I pitched, wrote and edited hundreds of articles for a network of 18,000+ Central California business professionals. Topics included news, real estate, technology, current events and economics. My goal was to help readers make informed business and investment decisions. Publication included online, print and social media channels.​
Website Copy & Content
As a marketing and communications volunteer, I helped launch a grassroots grant fund, Santa Barbara Better Together (SBBT), to support community resiliency in Santa Barbara County. We raised over $1M for small businesses during the COVID-19 pandemic.
I wrote copy for the website Home, About Us and Grant Program pages, I also designed page layouts.
Video Content
At Deckers Brands, I was the creative lead for several video projects, including storyboarding/outlining, writing scripts, interviewing and directing talent, identifying b-roll, editing and overseeing visuals/graphics. Videos were published on corporate social media, website and press release channels.
In this portfolio, I showcase a variety of my work during college. I designed infographics and digital personas as an intern or lead campaigns for clients. I managed a small team of writers as a co-editor for my school paper.
Contact
Please get in touch with me. I'd love to chat!