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Sitting on Cliff

Comms Projects

Media Engagement

I worked with a mission-driven satellite data nonprofit to turn methane and COâ‚‚ emissions data into press-ready narratives. Secured coverage in top-tier news outlets (NYT, Bloomberg, CNN, Financial Times, WSJ) and trade publications.

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PR Pitching & Ideating

Manage PR agency partnership, guiding editorial strategy and outreach that secured 580+ media placements in one quarter, reaching 2.1B monthly unique viewers.

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Events & Webinars

Produced data portal demos and webinar series, engaging 500+ live attendees and generating 330+ post-event video views per session. Showcased data product and research with portal demos, event booths, and visual materials co-created with designers.

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Science and Data Storytelling

Directed flagship data report and media campaign grounded in peer-reviewed science and methodology, generating 2.1B monthly unique views across 350+ articles.

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Thought Leadership & Awards

Amplify PR wins across executive thought leadership, social media, editorial placements, high-profile awards (Fast Company World Changing Ideas, Grist 50 Fixers), increasing data portal active users by 45% in one year.

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Digital Media & Design

Leveraged multimedia content across digital and social channels to build brand awareness for mission-based organization, growing LinkedIn followers by 2x and maintaining strong engagement rates. 

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