Communications & Marketing

At retail business Deckers Brands (parent company of UGG, HOKA, Teva, Sanuk and Koolaburra) I created global marketing and communications campaigns. My content strategy helped amplify the company's brand, culture and EVP. Audiences included 3,500+ global employees and 10,000+ social media followers as well as investors and community partners. I helped grow the business Instagram platform from from zero to 1,500 followers, maintaining an 8% engagement rate and 15% growth rate.